Bharti Airtel, the country's biggest telecom player, has changed the name of its broadband and telephone services unit to 'Telemedia Services' as it gears to launch internet television and DTH operations.

"The change of name is in line with our strategic intent to change the face of this business with the advent of media and SMB solutions," Bharti Airtel CEO and President Manoj Kohli said in a statement.

This name change is in line with Bharti Airtel's growing focus on new media solutions and its foray into IPTV and DTH businesses. The Direct-To-Home (DTH) business, broadband and voice business among others would now form the clear thrust areas for telemedia services.

With this move, Bharti Airtel is poised to play on all the three screens mobile, PC and TV. The soon-to-be launched IPTV and DTH initiatives will help the organisation fortify its offerings in the infotainment domain, the statement said.

The creation of Telemedia Services will support Bharti Airtel's transition towards high customer-focus by its alignment along product, customer and functional verticals, it said.