We bring to you another unique update from our end! In the true spirit of being an innovative, maverick and pioneer brand, TATA DOCOMO has launched the CREATE platform that gives people an opportunity to Co-create the brand with us. The platform invites creative talent to play with the brand elements and create various kinds of brand communications.

The CREATE platform is India’s first (World’s first too, possibly) to employ user-generated creative messaging in brand communication. The ‘TATA DOCOMO CREATE Animation Contest’, invites the animator community to play around with the TATA DOCOMO logo, signature tune and showcase their DO prowess. This contest will conclude on the 31st October, 2009. The ‘TATA DOCOMO CREATE Animation Contest’ details can be found at ‘create.tatadocomo.com’. TATA DOCOMO is humbled with an over-whelming response. Do check out the Creations at ‘create.tatadocomo.com/watch-the-do.aspx’.

Recently we gave a ‘Diwali Twist’ to the Animation Contest where we encouraged animators to create videos around the theme of Diwali in a span of nine days. Ramanik Pevekar’s creation on Diwali has been chosen as the winning entry for the recently held ‘Diwali Animation Contest’. As promised, Ramanik Pevekar won a whopping Diwali bonus of Rs. 1 lakh and his creation will be going live on National TV beginning 16th October 2009! Ramanik’s winning entry can be viewed at ‘create.tatadocomo.com/create-diwali-twist-winner.aspx’.

Propelled by the overwhelming response, we are now gearing up to take CREATE to the next level. Going forward you will see us opening up the CREATE platform to Audio- Video, Music, Photography, Web-designing, Merchandising, with the same thought and the same soul of Co-creating the brand and acknowledging the DOers amongst us.